Certificate of Appreciation

5 Reasons to Adopt a Certificate of Appreciation Program

Certificates of recognition and appreciation are widely used by businesses, institutions, governments, faith communities and individuals to recognize achievements and the exceptional contributions of individuals and teams. A certificate of appreciation typically includes a logo, and a personalized message and most importantly, the recipient’s name.

Tangible and personalized recognition dramatically improves engagement

Quality certificates of appreciation & recognition directly impact commitment, retention and loyalty.

In this blog post, we explore 5 important benefits of a Certificate-base recognition program.


5 Reasons Why Certificates Of Appreciation & Recognition Are Important


  1. They Improve Staff Morale

It is no secret that happy employees translate to better productivity. A certificate of appreciation gives employees the feeling of self-worth and success. It also makes them feel like they are a great fit for their job and the organization or business they work for. As a result, employees will not mind going an extra mile to perform for their employers. They will also look past their regular 9-5 job duties and responsibilities and seek opportunities to show more initiative.

  1. They Improve Employee Retention

Employee retention can be defined as the ability of an organization to hold onto its employees for long periods of time. Employee retention is important because high turnover costs are increasingly expensive. Our research shows that replacing an employee can cost as much as 1.5 times that person’s salary.  Issuing monthly employee recognition certificates can help improve employee retention. Other examples include financial incentives, such as raises and bonuses, as well as accepting constructive feedback.

  1. They Are Cost-Effective

Not only do appreciation certificates impact staff positively, but they are also relatively inexpensive to purchase and issue; less expensive than issuing raises, bonuses, and many other incentive programs. Verbal recognition may work too; however, it cannot supersede the increased benefits that go alongside appreciation certificates. Unlike verbal recognition, certificates are a permanent assertion a direct link to positive outcomes and individual contributions.

  1. They Motivate Other Employees To Do Their Best

Everyone draws inspiration from individuals who do exemplary work and are recognized for their achievements. Certificates of achievements, especially those that are given out on a regular basis, motivate other team members to do their best because the know what their leadership values. It gives them a push to either match or exceed the targets being set by their colleagues.

  1. They Become Treasured Keepsakes

Tangible and personalized recognition in the form of a premium certificate where they are proudly displayed and shown to colleagues, friends and family.

That says a lot about the granting organization and what it values.


Extra Takeaways

  • Don’t wait too long to issue a certificate of appreciation. ‘Now’ is always the best time to say, ‘thank you’, ‘congratulations,’ or ‘kudos’. The reason for this is that it allows the employee to associate the recognition with the exact behaviors that resulted in the award.
  • Set up a Recognition Wall. The board may easily be set up in the break room or common area. This would allow everyone who knows the person(s) to fill it with stick notes that contain congratulatory messages.
  • There are many ways to show appreciation to your employees; however, it all begins with the culture that you create within your organization. The culture must advocate for the appreciation of individuals and the recognition of positive outcomes. It must also be all-inclusive, meaning that it does not exclude specific employees and groups. Most importantly, it must welcome constructive feedback. All feedback, either good or bad, can make your organization stronger. Especially, if it comes from your top performers.


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