Certificate of Appreciation

5 Reasons to Adopt a Certificate of Appreciation Program

Certificates of appreciation are special documents issued by businesses, institutions, and individuals to show appreciation for a special someone’s support or work. A certificate of appreciation template typically includes an emblem, company logo, and a personalized message that explains the reason(s) for the appreciation.

Our research has revealed that certificates of appreciation bolster desired performance behaviors among staff members and improve their self-image and morale, making them feel like they are successful and meaningful team members. Many companies have embraced the use of the appreciation certificates after verifying the emphatic positive results of other companies and organizations who use them.

In this blog post, we explore 5 important benefits to issuing certificates of appreciation for employees.

5 Reasons Why Employee Certificates of Appreciation are Important


1. They Improve Staff Morale

It is no secret that happy employees translate to better productivity. A certificate of appreciation gives employees the feeling of self-worth and success. It also makes them feel like they are a great fit for their job and the organization or business they work for. As a result, employees will not mind going an extra mile to perform for their employers. They will also look past their regular 9-5 job duties and responsibilities and seek opportunities to show more initiative.

2. They Improve Employee Retention

Employee retention can be defined as the ability of an organization to hold onto its employees for long periods of time. Employee retention is important because high turnover costs are increasingly expensive. Our research shows that replacing an employee can cost as much as 1.5 times that person’s salary.  Issuing monthly employee recognition certificates can help improve employee retention. Other examples include financial incentives, such as raises and bonuses, as well as accepting constructive feedback.

3. They are Cost-Effective

Not only do appreciation certificates impact staff positively, but they are also relatively inexpensive to purchase and issue; less expensive than issuing raises, bonuses, and many other incentive programs. Verbal recognition may work too; however, it cannot supersede the increased benefits that go alongside appreciation certificates. Unlike verbal recognition, certificates have a direct link to positive performance and last for a long time

4. They Motivate Other Employees to do their Best

Everyone draws inspiration from individuals who do exemplary work and are recognized for their achievements. Certificates of achievements, especially those that are given out on a regular basis, motivates all the other team members to do their best. It gives them a push to either match or exceed the targets being set by their colleagues. In the business world, this is called a healthy competition.

5. They Translate to Happy Customers

Happy employees and happy customers go hand in hand. There is no such thing as a happy customer without a happy employee. When the people who work for your organization feel motivated and positive, it rubs off on the customers. Engaged employees provide better customer service, which is a key factor in driving return business. Of course, it works in reverse too. The happier your clients are, the easier it will be for your employees to exceed your expectations.

Extra Takeaways

  • Don’t wait too long to issue a certificate of appreciation. ‘Now’ is always the best time to say, ‘thank you,’ ‘congratulations,’ or ‘kudos. The reason for this is that it allows the employee to associate the recognition with the exact behaviors that resulted in the award.
  • Set up a Recognition Wall. The board may easily be set up in the break room or common area. This would allow everyone who knows the person(s) to fill it with stick notes that contain congratulatory messages.
  • There are many ways to show appreciation to your employees; however, it all begins with the culture that you create within your business. The company culture must advocate for appreciation for top performers. It must also be all-inclusive, meaning that it does not exclude specific employees and groups. Most importantly, it must welcome constructive feedback. All feedback, either good or bad, can make your business or organization stronger. Especially, if it comes from your top performers.

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